The division between business development and marketing can often be hard to identify, and can be made more difficult by the fact that business development can look drastically different from company to company. What’s The Difference Between Marketing and Business Development? The key here is “growth opportunities.” In most situations, “new opportunities” means more than “new clients.” It also includes:īut how is this different from marketing anyway? At first glance there seems to be a lot of overlap between business development and marketing, but there are some key differences. In a big, multinational company, on the other hand, Business Development may do market analysis for new-market entry or a new line of products.ĭespite the differences, however, business developers across companies share one common goal: spotting and implementing new growth opportunities.Ī set of tasks and processes meant to develop and implement growth opportunities within (and between) organizations in a sustainable and profitable way In practice, however, most companies use the term differently, depending on what they need that role to do for them.įor example, Business Development in a SaaS scaleup usually involves a lot of cold outreach to potential customers. The most accurate definition of business development is a set of tasks and processes meant to develop and implement growth opportunities within (and between) organizations in a sustainable and profitable way.
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